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Before the videocasette/DVD era, the studios commonly re-released their most popular movies at least once.  Occasionally, the studios would create re-release posters that were superior to the original release posters.  More often, they would use the same or slightly modified artwork from the original release.  Re-release posters definitely are collectable “original” posters but tend to be less valuable than first-release posters and are sometimes collected as substitutes for first-releases.  Below are a few examples of re-release posters.

Barbarella first-release (1968 US 1S)

Barbarella re-release (1977rr US 1S)

Hustler: Collectors generally consider the 1964 re-release poster (right) to be superior to the unexceptional 1961 first release poster (left).

Easy Rider: The 1972 re-release poster (right), which shows the stars rolling down the road, generally commands higher prices than the 1969 first-release (left).  These posters match very well because the studio used the same yellow color scheme.

Disney often re-releases its movies.  The Fantasia 1970 re-release (right) reflects the psychedelic 1970s while the 1940 first-release (left) is far more subdued.

Butch Cassidy (1969 US 1S Style A)

Butch Cassidy (1973rr US 1S)

North By Northwest (1966rr US 1S)

North By Northwest (1959 US 1S)

The studios sometimes use nearly identical artwork and titles for the re-release poster, as was the case with Golfinger (original 1964 left, re-relase 1980 right).

2001: A Space Odyssey (1972rr US 1S)

2001: A Space Odyssey (1968 US 1S)

Rocky Horror Picture Show (1975 US 1S)

Rocky Horror Picture Show (1985rr US 1S)

Some originals, such as the Dracula 1931 first release Style F one sheet (left) are impossibly rare and expensive and the re-release poster, such as the 1951 Realart re-release poster (right) is the only poster on the title realistically available to collectors.

Raiders of the Lost Art (1981 first release)

Raiders of the Lost Art (1982 re-release)

Many re-release posters are, unfortunately, plainly inferior to the first-release posters, such as the 1972 re-release for the Black Lagoon, which uses only two colors. (1954 first release original on left)

Cat People: The 1942 original (left) is terrific.  The 1952 re-release (right) is also excpetionally good and uses entirely different art and title font.

Casablanca 50th Anniversary re-release (right) is plainly superior to the drab 1942 original: